One of the great things about the information economy and today’s internet world is that you always have access to good information. So why not share different articles, blogs, or websites of interest to others in your network? It doesn’t cost you anything and if you’re on Facebook, LinkedIn, or Twitter, it’s super easy to hit that “share” button and let people know.
Or, you can do it individually with a personalized email. You can also go “old school” and set up a file for holding newspaper and magazine clippings that may be of interest to people you would like to be your referral sources. Regardless, sending an article, especially one that is pertinent to your source’s current business or personal circumstances, says you are thinking about your source’s needs.