When marketing a SaaS product, there are few tips that will help you hit the ground running. For Entrepreneur Network partner Eric Siu, the first step is thinking about customer development. Customer development involves mostly reaching out to your customers and listening to what they are talking about. This can be partially listening to individual concerns with merit, and also paying attention to popular concerns from your customer base.
From there, you can also look at cross-sells and upsells. Looking at the options to sell a product that is slightly in the wheelhouse of your product can translate to a worthwhile cross-sell. Or, if you’re looking to stick to the same offering, consider upselling your product at a higher price for a larger quantity.
Finally, Siu recommends increasing your pricing when you see fit. Looking at value first and then pricing from there can help you see a difference in your business.
Click the video to hear Siu’s tips on effective SaaS marketing.
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