3 strategies for keeping your marketing job in the age of AI

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Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content.

So, what can human marketers do to make sure they are still useful?

To get some ideas about what skills humans might retain as the waves of AI-powered change roll in, we asked a veteran of marketing’s ups and downs, Bonnie Crater.

She’s CEO and president of San Mateo, California-based marketing analytics firm Full Circle Insights, and she’s held marketing exec positions at Realization Technologies, VoiceObjects, Salesforce, Genesys, Stratify and Netscape.

First of all, she said, remember that even the smartest platform is desperate for one thing:

Data.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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