Think of a sloth. Yes, the sleepy, slow-moving mammal with long limbs and hooked claws that hangs upside-down. It’s never in a hurry, moving sluggishly from one tree branch to the next.
Now think of how your company creates emails, from ideation to deployment. It’s a complicated process, which means big companies with multiple teams often move at sloth speeds. Yawn.
[Read the full article on MarTech Today.]
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise. With over 25 years of industry experience, Mary has a diverse background in marketing, technology, media, consulting, and leadership that enables her to help clients implement solutions that produces optimal results. A leader in marketing automation and marketing technology, Mary provides thought leadership for a variety of publications.