5 Sales Lessons From Vendors Hawking World Series Merch Outside Fenway Park Last Night

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Here’s what these master marketers have learned in the trenches.

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Zane, programs: “I’m 17. I found this job on Craigslist, it’s a pretty good gig. During the summer I work every day, and during the school year I do it when I can. I watch everyone walking by, and if I see them touch their wallet, that’s a good clue they’re going to buy something. Sometimes I get played, though, because it turns out they’re just going for their ticket.”



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