50 Top B2B Marketing Influencers

Posted by

b2b marketing influencers

First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team!

Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees.

There are a very small number of industry conferences that I look forward to attending year after year and the B2B Forum is at the top of that list. Many other B2B marketing practitioners and leaders that feel the same way and that’s why the content is so good year after year. MarketingProfs has built something solid both in terms of the event and the community.

Being a part of that community is a special thing and it’s a joy to connect, collaborate and participate with so many top notch marketers. Our participation with this year’s event has touched on several levels ranging from Ashley and Tom from my team helping with some promotions and a presentation to the talk I’m giving on Thursday about activating B2B influencers and influencer marketing tools.

Speaking of influencers, below is a list of 50 speakers that are sure to influence your knowledge about B2B marketing this week at the B2B Forum in Boston.

As always, lists are great to be on, but can’t include everyone. The ranking of this list is powered for the most part by Traackr, the influencer relationship management platform that we work with. The specific topic used to sort was of course, “B2B marketing” and we just had to start it off with the queen bee of B2B, Ann Handley herself.

Ann Handley@marketingprofs

Chief Content Officer, MarketingProfs

Michael Brenner@brennermichael

CEO, Marketing Insider Group

Douglas Burdett@MarketingBook

Principal, Artillery Marketing

Lee Odden@leeodden

CEO, TopRank Marketing

Margaret Molloy@MargaretMolloy

Global CMO & Head of Business Development, Siegel+Gale

Matt Heinz@HeinzMarketing

President & Founder, Heinz Marketing

Doug Kessler@dougkessler

Creative Director & Co-Founder, Velocity Partners

Joe Pulizzi@joepulizzi

Founder, Content Marketing Institute

Jon Miller@jonmiller

CEO and Co-Founder, Engagio

Jason Miller@JasonMillerCA

Senior Manager – Global Content Marketing, LinkedIn

Carlos Hidalgo@cahidalgo

CEO & Principal, ANNUITAS

Ardath Albee@ardath421

CEO & B2B Marketing Strategist, Marketing Interactions

Jeffrey L. Cohen@jeffreylcohen

Director, Content Strategy at Oracle Marketing Cloud

Carlos Gil@CarlosGil83

Global Head of Social Media, BMC Software

Scott Brinker@chiefmartec

President, ion interactive, inc.

Mitch Joel@mitchjoel

President, Mirum Agency

Heidi Cohen@heidicohen

Chief Content Officer, Actionable Marketing Guide

Lauren Goldstein@laurenondemand

VP Strategy & Partnerships, Babcock & Jenkins

Christopher Penn@cspenn

Vice President of Marketing Technology, SHIFT Communications

Samantha Stone@samanthastone

Founder & CMO, The Marketing Advisory Network

Andy Crestodina@crestodina

Strategic Director, Orbit Media Studios, Inc.

Stephan Hovnanian@stephanhov

Content Solutions Architect, Bambu (by Sprout Social)

Jeremy Miller@StickyBranding

Brand Builder, Sticky Branding

Larry Kim@larrykim

Founder & CTO, WordStream, Inc

Steve Garfield@stevegarfield

Investor, Writer, Humorist

Jay Acunzo@jayacunzo

VP of Platform, NextView Ventures

Doug Bewsher@Dougino

CEO, Leadspace

Nick Westergaard@nickwestergaard

Chief Brand Strategist, Brand Driven Digital

Andrew Moravick@Amoravick

Senior Research Associate, Marketing Effectiveness & Strategy, Aberdeen Group

Scott Monty@scottmonty

CEO, Co-Managing Partner, Brain+Trust Partners

John Foley@johnfoleyjr

CEO/CMO, interlinkOne/Grow Socially

Andrea Vahl@andreavahl

Social Media Consultant and Speaker, Social Media Consultant

Amanda Nelson@amandalnelson

Senior Manager AppExchange Content & Community, Salesforce

Andrew Davis@drewdavishere

CEO, Monumental Shift

Tom Webster@webby2001

Vice President, Strategy and Marketing, Edison Research

Tamsen Webster@tamadear

Founder and CEO Strategic Speaking

Yoav Schwartz@yostar

Co-Founder, Uberflip

Paul Roetzer@paulroetzer

Founder and CEO, PR 20/20

Bob Ruffolo@BobRuffolo

Founder and CEO, IMPACT Branding & Design LLC

Jim Beretta@beretta

President, Customer Attraction Marketing Consulting

Dean Shaw@deanshaw

Global Chat Program Manager, SAS Institute

Marcus Sheridan@TheSalesLion

President, The Sales Lion

Oli Gardner@oligardner

Co-Founder, Unbounce

Sarah Lewis@sarahelizalewis

Assistant Professor, Harvard University & Author of The Rise

Michael Wesch@mwesch

University Distinguished Teaching Scholar/Associate Professor of Anthropology, Kansas State University

Erica McGillivray@emcgillivray

Senior Community Manager, Moz

Shane Snow@shanesnow

Chief Creative Officer and Co-Founder, Contently

Janet Driscoll-Miller@janetdmiller

President, Marketing Mojo

Chris Moody@cnmoody

Content Marketing Leader, GE Digital

Kristen Craft@thecrafty

Director of Business Development, Wistia

Thank you to all of the speakers who will be sharing their knowledge this week and especially to the team at MarketingProfs from Rob Zaleski to Ann Handley herself for creating such an amazing conference experience to look forward to. I know Ashley Zeckman, Caitlin Burgess, Leila De La Fuente and Amy Higins from my team are looking forward to it!

There will be plenty of Tweeting from @toprank@azeckman@caitlinmburgess@Leiladlf and @amywhiggins as well as liveblogging of the conference here on TopRank’s Online Marketing Blog. Be sure to check back for updates.


Leave a Reply

Your email address will not be published. Required fields are marked *