6 business types that reap the most reward from local SEO

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National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online.

So, what factors into an awesome local SEO strategy?

Truth is, there are many components that come into play. A great place to start is by signing up with Google My Business to create your free business listing on Google. Fill out your profile with as much information as you can to create a robust and enticing listing, including relevant keywords in your business description where appropriate. Customer reviews also play a big role in local search results, as does a well-optimized website with fresh and informative content.

Essentially, every company with a local target market can gain from local SEO; however, there are some business types for which local search can truly work wonders. Let’s take a look at six of the big ones.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Pratik Dholakiya is the Co-Founder & VP Marketing of E2M, a digital marketing agency and MoveoApps, a mobile apps development company. He has over 8 years of experience in digital marketing and has served more than 500 customers into different verticals. As a passionate marketer, he regularly shares his thoughts and knowledge on high-end publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He’s passionate about fitness, entrepreneurship, startups and all things digital marketing.


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