6 Proven Facebook Advertising Offers You Can Use to Attract More Business

Posted by
Spread the love

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now fromAmazon | Barnes & Noble | iBooks | IndieBound

We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients. Before I get into these respectively, I want to mention that they’re listed in reverse order of commitment. This means that No. one takes the least commitment while No. six takes the most.

1. Coupon, sweepstakes or blog

There are three ways you can craft these ads:

  1. Video ad to coupon.This offer is the one with the least commitment. The offer could be a coupon for a product or service, and it works wonders with local businesses.
  2. Short copy ad to coupon. You can also write a short copy ad, which can work just as well. What happens with coupon ads is that you’ll get massive organic brand exposure because people really engage with this type of ad content. They don’t just come into the store to redeem their offer, but they also share the coupon with their friends.
  3. Short copy ad to blog post. This is an ad to “ungated,” or free, blog content. Ungated just means that the visitor isn’t required to give anything in exchange for consuming the content, like their email address, their money, etc. This works very well in the short-term if you come up with the right hook, so a prospect clicks on your ad, reads your blog content and gets indoctrinated with your brand. If properly done, this can easily lead to a sale either directly or indirectly.

Related: 14 Ways to Increase Your Facebook Page Engagement

2. Checklist, swipe file or cheat sheet download

This type of ad has slightly more copy than other short copy ads, but it’s still considered short. The offer should be something that allows prospects to improve their lives or their businesses in some way. If you offer a downloadable PDF checklist for a lead magnet, you should also have a webinar registration page right that hits on some desires and pains. But, the first step, which should be a simple opt-in to get a free download, is a simple ask, so the ad and landing page copy shouldn’t be very long.

3. Quiz/survey funnel

When it comes to using a quiz or a survey funnel, the key is really to have a great curiosity-driven hooks that reels your prospects in and immediately engages them. By using a hook that leaves people wanting more, they’ll want to take the quiz or fill out the survey. Then, through a series of strategic questions, you take your prospect down a path where they’re telling you, based on their answers, what their problem is and then you can prescribe a solution to solve that problem, which in this case, is a free downloadable report. People have to opt-in to be able to get their results, and the prescription can be a free or paid product. Even if they don’t buy, you have an incredible amount of data that you can use to discover your customer avatar’s greatest fears and desires.

Related: Top Tips to Create Facebook Videos to Market Your Business (Infographic)

4. Webinar or event

Many people value their time much more than their money, so the level of commitment for a webinar or event is high — you’re essentially asking people to spend at least 90 minutes with you — so you have to pre-commit your prospects with long copy. One way I’ve successfully done this is by using a short 30-second clip with a text overlay highlighting the hook, and then elaborating a lot more in the long copy.

What’s important to know here is that each step in the ad is seeding the next. Once they read your copy, you want them to register and then show up to the webinar, but you need to deliver value throughout the ad.

5. Free plus shipping for physical products

For this particular offer, there’s a very clear distinction from the level of commitment of offers one through 4. Now you’re asking people to pull out their credit cards so the upfront value needs to be that much more.

I had a successful and long-running campaign promoting a free plus the cost of shipping offer for the second edition of one of my books. To pre-frame prospects into buying my book in the next step, I made a video where I taught them the number-one lesson learned after spending an average of $600k a month on ad spend.

Once I educated my prospects and elevated their status — because now they’re smarter and more informed because of what I just shared with them — I invite them to buy my book so they can learn even more. By delivering value in the form of content that speaks to their desires and pain points, I created a greater desire within them to meet those desires and pain points and to find a solution for them. I then offer my solution — to get a free book so they can learn more.

This type of ad works very well with cold audiences because it lowers the barrier of entry at a very minimum in order to convert your prospects to qualified buyers.

Related: The Starter Guide to Facebook Groups for Business

6. Product sales page

There’s no doubt video ads are the most powerful ad type, which is why I would encourage you to create a video that leads to your product sales page. When you’re running traffic to people who are unaware of who you are or the solution you provide, a great way to build authority, credibility and rapport is to educate them.

But, if you’re thinking about just putting up a video with a straight call to action to buy your product, don’t do it because it won’t work. There has to be a whole lot more to it than just a CTA. You have to provide them with really valuable information and offer them an easy way to solve their problems. Prospects will then naturally want to learn more because you’ve educated them so well and have elevated their status in the process, so you take them to the product sales page.


124 comments

  1. Mudanya evden eve nakliyat şirketimiz konumu itibari ile Mudanya ilçesinde yer almaktadır.Şirketimiz asönsörlü ve şehiriçi,şehirler arası hizmet vermektedir.Firmamız ve elemanlarımız uzman işinde usta ve kaliteli titiz işler yaparak siz müşterilerimizin ev taşıma işlerini güvenli bir şekilde yapmaktadır.Firmamızın eksper elemanı siz müşterilerimizden randevu alarak ev eşyalarınıza bakarak uygun ekonomik ve kaliteli hizmet vermek için ev eşyanızın takibini yaparak kaliteli ve bütçenize uygun fiyat vermeye çalışmaktadır.

  2. İnegöl nakliyat firması olarak şehiriçi ve şehirler arası ev taşıması işi yapan firmamız siz müşterilerimize 14 yıldır hizmet sunmaktayız.Firmamız ambalajlama,istifleme ve taşıma konusunda uzman kadromuzla ev taşıma işini %100 hasarsız titiz ve kaliteli guvenli bir şekilde şehiriçi ve şehirler arası taşıması yapmaktadır.Ekonomik uygun ve hızlı taşımada tavsiye edilen firmamız siz değerli müşterilerimize hizmet vermeye devam etmektedir.Mutlaka ev taşımasi yaparken firmamızdan fiyat ve taşıma bilgisi alınız.

  3. Gemlik evden eve nakliyat firmamız gemlik ilçesinde 14 yıldır hizmet vermektedir.Firmamız ve elemanlarımız uzman ve kaliteli ev eşyası taşıması yapan Gemlik ilçesinin lider firması sigortalı ve asönsörlü taşıma yapan kurumsal firması olarak siz değerli müşterilerimize hizmet vermektedir.Kaliteli,hızlı taşımanın tek adresi olarak güvenilir hizmet sağlıyoruz.Uygun fiyat için bir telefon kadar yakınız.

  4. Alanya, Antalya’nın 132 km doğusunda bulunan, yerli ve yerleşik yabancı nüfusuyla yoğun bir turizm şehridir. İlçenin en önemli tarihi yapıtı Alanya Kalesi’dir. Bunun yanısıra Kızılkule, Damlataş Mağaraları ile Alanya, oldukça güzel bir yapıya sahiptir. Transfer CLK olarak Antalya Havalimanından alanya için yapacağınız transferlerde size özel araç keyfi ile rahat ve güvenli yolculuk imkanı sunuyoruz.

  5. Antalya’nın gözde otellerinin bulunduğu Belek, yerli ve yabancı turistlerin öncelikli tercihi haline gelmiştir. İlgi çeken 5 yıldızlı otellerinin yanı sıra golf sahaları ile golf turizminde de büyük ilgi görmektedir. Eşsiz denizi ve doğal güzellikleri ile Belek tatilinizi geçirmeniz için tercih edebileceğiniz yerler arasında yer almaktadır biz Transfer CLK olarak Antalya Havalimanından Belek için yapacağınız transferlerde size özel araç keyfi ile rahat ve güvenli yolculuk imkanı sunuyoruz

  6. Side, Antalya havalimanına 65 km uzaklıktadır. Birçok medeniyete ev sahipliği yapan bölge şimdilerde yerli ve yabancı turistleri ağırlamaktadır. Bölge özellikle yaz aylarında turist akınına uğramaktadır. Transfer CLK olarak Antalya Havalimanından side için yapacağınız transferlerde size özel araç keyfi ile rahat ve güvenli yolculuk imkanı sunuyoruz.

  7. Hello there, simply was aware of your blog via Google, and found that it’s really informative. I’m going to watch out for brussels. I’ll be grateful if you happen to proceed this in future. A lot of other folks might be benefited out of your writing. Cheers!

  8. Antalya havaalanı transfer, alanında hizmet veren Antalya Transfer CLK Firması transfer servis araçlarıyla konforlu ve güvenli yolculuğu hesaplı fiyat politikasıyla beraber müşterilerine en iyi şekilde sunmaktadır.

    Araç filomuza kattığımız hem VIP hemde STANDART servis araçlarımızla misafirlerimizi Antalya havalimanından alarak istedikleriyle lokasyona transferlerinde hizmetinizdeyiz. Antalya havalimanı transferinde saat ve zaman önemli olduğu için misafirlerimiz asla beklemezler ve randevularına geç kalmazlar.
    Antalya Transfer CLK Firması olarak mutlu tatiller dileriz

  9. Venus Legacy™是第一個,也是唯一一個得到美國食品藥品監督管理局批准,利用4D™技術結合多極射頻(RF)、磁力脈衝、變量脈衝VariPulse™技術(VP)和實時熱力反饋的設備,這使Venus Legacy™能夠提供一個既安全又無痛的療程,並取得理想效果。Venus Legacy™的療程為所有類型的肌膚提供一個100安全和無痛的美容過程,並針對面部、頸部及身體各處,提供以下即時和持久的效果 非手術塑型 減少橙皮紋 減少皺紋 減少皮下脂肪 收緊肌膚

  10. You’ve worked hard this week. Now it’s time to let your hair down and have a little fun. You can do just that at http://www.camgirl.pw There’s a whole lot of sexy cam girls there. You’ll be amazed by how many there are. Not only that, but these girls are super dirty. This is by far the hottest cam site on the internet. You’ll fully understand that the very second your eyeballs are laid upon these beauties.

  11. Are you searching for a little live cam fun? If so, then you definitely need to check out https://t.irtyc.com/3l5f0asadc?aff_id=29696&offer_id=3664&nopop=1 This is by far the hottest cam site ever. You’ll find plenty of horny girls who love to get down right dirty. This is the kind of dirty that will leave you smiling from ear to ear. Meet girls online who are even more horny than you are. That’s what this is all about. Check it out now and prepare to have an amazing time.

  12. You’re looking to get laid. All you want to do is fuck right this very second. You can do just that at this dating site. You won’t be looking through hundreds of profiles of prudes. These are the kind of girls that you can get your dick wet into. Don’t jerk off to porn. Instead, visit https://t.hrtye.com/lw2c5cw328?aff_id=29696&offer_id=5604&nopop=1 and get laid. Fuck that pretty princess you’ve always been dreaming about. You’ll bust your nut in no time flat after joining this site.

  13. ankara deha nakliyat firmansı. ankara evden eve nakliyat ev ofis taşımacılığı, şehiriçi şehirler arası nakliyat, eşya depolana hizmetlerini kusursuz olarak uzman kadromuzla 7/24 hizmetimizdeyiz ankara deha nakliyat firması…

  14. 當蛋白線埋入皮膚後,皮下組織會將蛋白線視為異物,啟動異物反應,因此刺激膠原蛋白生長,且可促進新陳代謝,更新老化肌膚,所以客戶在術後也會發覺膚質變得較透亮白皙。膠原蛋白提拉線像一個“磁力線”一樣,將埋入處附近的肌肉和脂肪固定在原處,不會往下墜,其後會吸引皮下組織往蛋白線集中部位移動,就會逐漸產生提拉的緊實效果。也被用於填充美容的微整形,蛋白線材就好比蓋房子的鋼骨支架,先埋入皮膚當作基底結構,然後再注入好比水泥的玻尿酸或自體脂肪,因為有吸附力不易擴散,就可穩定固定住填充物,讓立體支撐力效果更好。

  15. PHP SEO: Search Engine Optimization
    php seo uzmanı olarak şirketimiz php seo hizmeti vermektedir günümüz ortamında site sahiplerinin php bilgisi nekadar iyi olsada php seo metotları arama motorlarında optimize edilmesi gereken hususlardan bir tanesi web siteniz nekadar iyi olsada arama motorlarına duyarlı olmasına özen gösterin. php seo uzmanlarımızdan destek alabilirsiniz.

  16. Bursa Metro Evden Eve Nakliyat
    Merhabalar. Yeni bir iş yerine veya yeni bir eve taşınmak her ne kadar sevindirici bir durum olsa da bazen eşya taşıma sırasında zorluklarla karşılaşmayın asansörlü nakliyat ve hasara karşı korkmalı paketleme hizmetlerimile siz müşterilerimizin hizmetindeyiz

  17. Are you the kind of guy who loves to watch sexy girls get fucked in the ass? If so, then you need to check out this site https://t.frtyt.com/brwbcvyrr4?aff_id=29696&offer_id=5425&nopop=1 This is the one place where anal sex lovers can get their fix. You’ve never seen asses this tight fucked by cocks this big. Each asshole is super tight and it gets fucked by a huge cock. It’s impossible not to beat off while watching these beauties getting ass fucked.

  18. Just when you think the work week can’t get any more boring. That’s when you discover http://www.camgirl.pw Now you can already begin to see that this week is going to be a whole lot better. There’s no need to be bored as can be while you work. Sneak in a little fun with one of these cam girls. They’ll put a smile on your face and a some lead in your pencil as well.

  19. Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out http://d526fc0l5b3nfyfg3bx3sfpbkq.hop.clickbank.net/ You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?

  20. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting http://e31a67zd-ccr7u13el2cflqp0d.hop.clickbank.net He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.

  21. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link http://64efd6-lz41s3rcelbr7s2xl7x.hop.clickbank.net/ and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

  22. The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at http://www.camgirl.pw All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.

  23. Thank you for posting this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great post!

  24. Thanks for publishing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great article!

  25. You deserve a break. You’ve been working hard this week. All that hard work has stressed you out. The best way to get rid of the stress is by having a little fun with a cam girl. There’s a whole lot of them over at http://www.camgirl.pw The babes are never ending when you visit that site. You’re in for a real treat the very second your eyes catch a glimpse of this.

  26. Thank you for publishing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great post!

  27. You’ve been a busy cowboy lately. Don’t you think it’s time to settle down and relax? You can do just that with the babes over at http://www.camgirl.pw There’s plenty of hot girls over there who know how to treat a cowboy right. Take off your spurs and mosey on into a chat with one of these beauties.

  28. Sick and tired of being bored? You’ll never be bored again. Not when you have http://www.camgirl.pw at the top of your bookmarks. This site is full of hot girls who know how to have a good time. You’ll have to pick your tongue up off of the floor while watching these beauties in action.

  29. You should set aside time each day to talk to a hot girl. There are plenty of them over at http://www.camgirl.pw You’re really going to have yourself a good time there. It’s wall to wall babes and that’s just the beginning. Check it out and get ready to smile.

  30. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It?s pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

  31. I kind of agree with everything said here. There’s just one problem. It doesn’t talk about what’s the best site to join to get laid. That’s the most important part of it all. If you’re wanting to get laid, then this is the site for you https://t.irtyf.com/hkz06n8e68?offer_id=3785&aff_id=29696&nopop=1 You’re going to get some pussy there. Don’t beat off tonight. Get yourself some action. You can beat off tomorrow. Today is your day to get some pussy.

  32. Real men like to talk to sexy girls. There’s no denying that. Where does a man go to talk to a sexy girl? There’s just one place on the the internet to do that. The hottest girls can be found at http://www.camgirl.pw Have yourself a total blast and meet a few sexy girls. You’ll have a whole lot of fun doing so.

  33. Every guy out there needs to talk to a hot girl sometimes. There’s just one site that’s full of the hottest babes on the entire internet. That site is http://www.camgirl.pw and it’s going to put a smile on your face. Make sure you spend some of your precious free time there. It’ll be the best decision that you’ve made in quite some time.

  34. Thank you for posting this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Twitter. Thanks again for a great article!

  35. Hey There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll certainly return.

  36. I think that everything said made a bunch of sense.
    However, what about this? what if you were to write a awesome title?
    I mean, I don’t want to tell you how to run yyour blog,
    however suppose yyou added a post title that grabbed people’s attention? I mea 6 Proen Facebook Advertising Offers Youu
    Can Use to Attract More Business – Internet Marketing
    is a little vanilla. You should glance at Yahoo’s front page and notee how they write news
    headlines to grab viewers interested. Youu
    might ttry adding a video or a related picture or two to get readers interested about everything’ve written. Justt my opinion, it
    could bring yoour website a little livelier.

  37. I’m not sure where you’re getting your info, but good topic.
    I needs to spend some time lwarning much more or understanding more.
    Thanks for fantastic info I waas looking for this information for my mission.

  38. Hi! This is mmy 1st comment here so I just
    wanted to gige a quick shout out and say I truly enjoy reading through your blog posts.
    Can you suggest any other blogs/websites/forums that cover the same topics?
    Thanks a ton!

  39. A basket of baked goodies will be nice to send with birthday wishes. Nevertheless, the person shouldn’t be diet conscious. This can be a selection of countless bakery items but make certain that the items are of quality that is good. Chocolate cookies will do the secret.

  40. Good info! Interesting information over this website. It’s pretty worth enough for me. In my view, if all webmasters and bloggers made good content as you did, the net will be much more useful than ever before.| I could not refrain from commenting. I ‘ve spent 1 hour looking for such informations. I’ll also share it with some friends interested in it. I have just bookmarked this website. Right now with the job done, I’ll watch some World cup Cams. Thank you!! Regards from Russia 2018!

  41. You’re in some serious need of relaxation. That’s where a site like http://www.camgirl.pw comes in handy. You can do a whole lot of relaxing there. You’ll find plenty of fun girls to talk to. These are the hottest and most wild girls on the internet. Chat with them and have yourself a good time.

  42. Cool! Interesting article over this website. It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the net will be a lot more useful than ever before.| I could not refrain from commenting. I have spent some time looking for such article. I will also share it with some friends interested in it. I have just bookmarked this website. Finished with the task done, I’ll watch some online Webcams. Thanks!! Greetings from Europe!

  43. The week has just begun and that means it’s time to relieve some stress. You’ve got plenty of work ahead of you. You’ll need all the relaxation you can sneak in. No one can melt the stress like a cam girl can. At http://www.camgirl.pw you’re sure to find a cutie that will make you forget all about whatever was stressing you out.

  44. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  45. I simply want to say I am newbie to blogs and actually loved you’re blog. Likely I’m going to bookmark your blog . You surely come with terrific article content. Appreciate it for revealing your website.

  46. The subsequent time I learn a blog, I hope that it doesnt disappoint me as much as this one. I mean, I do know it was my choice to read, however I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you possibly can repair if you happen to werent too busy looking for attention.

  47. Thanks for the writeup. I definitely agree with what you are saying. I have been talking about this subject a lot lately with my brother so hopefully this will get him to see my point of view. Fingers crossed!

  48. After study some of the blog posts in your site now, and i genuinely such as your technique for blogging. I bookmarked it to my bookmark site list and are checking back soon. Pls look into my web site likewise and make me aware what you consider.

  49. It is very rare these days to find sites that provide info someone is looking for. I am glad to see that your blog share valued information that can help to many scaners. thank and keep writing!

  50. I have to express some appreciation to the writer just for rescuing me from this type of dilemma. Just after looking out through the search engines and obtaining techniques that were not pleasant, I believed my life was over. Existing without the presence of answers to the issues you’ve sorted out through your entire guideline is a crucial case, as well as those which could have in a wrong way damaged my career if I hadn’t come across the website. The talents and kindness in touching all the details was very helpful. I don’t know what I would have done if I had not encountered such a point like this. I can at this point look ahead to my future. Thank you very much for the high quality and results-oriented help. I won’t be reluctant to recommend your site to anyone who needs guidelines about this matter.

Leave a Reply

Your email address will not be published. Required fields are marked *