A deep look at Google’s biggest-ever search quality crisis

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The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions.

Recovering from that blow isn’t easy. What’s happened to Google search is on par with the Apple Maps fiasco or Samsung’s exploding Galaxy Note7 phones.

To this day, people still joke about Apple Maps being bad, even though it’s greatly improved. As for Samsung, the phones might no longer explode, but the jokes continue. Google now faces the same problem. Some of its search results are seen as laughable, embarrassing, or even dangerous.

[Read the full article on Search Engine Land.]


About The Author

Danny Sullivan is a Founding Editor of Marketing Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Marketing Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.


 

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