A Guide to Using Infographics for Lead Generation [Infographic]

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Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs
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Content marketers know that infographics can drive website traffic, because they know that visual content tends to be good at engaging audiences marketers are trying to attract.

It stands to reason, then, that if a piece of content can attract and engage, it can also be used to drive conversions—generating leads from website visitors.

That’s exactly what an infographic from performance-marketing agency Spiralytics points out.

And it outlines a process for using infographics for lead generation.


 

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