Accelerated Mobile Pages (AMP): IS faster better?

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Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. But how easy is AMP to implement? And what are the bottom-line gains or losses that can result for brands?

Join Third Door Media moderators Michelle Robbins, editor-in-chief and SVP, Content, and Ginny Marvin, associate editor, for a lively Q&A round table with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an e-commerce site and a technical SEO, and you’ll learn exclusive results from Search Engine Land’s forthcoming AMP survey.

Register today for “Accelerated Mobile Pages (AMP): IS faster better?,” produced by Digital Marketing Depot and sponsored by SMX.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at



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