While its LiveRamp division announced Thursday a new identity consortium for ad tech, Acxiom unveiled on Wednesday a new partnership with ShareThis.
ShareThis provides those “share this” buttons you see on this and other websites, allowing users to quickly share links to content via social media or other avenues.
Those clicks create anonymized profiles of what interests people. Someone sharing, say, a page’s list of upcoming concert dates for Britney Spears obviously shows an interest in that musician.
But ShareThis might also know, through a cookie or mobile device ID, that this user also likes to share, say, concert dates for Irish music and stories about dogs.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.