Advice for AMP-curious publishers

Spread the love
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.

Please visit Marketing Land for the full article.

Spread the love

The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP already represents 7 percent of top US publishers’ web traffic, according to Adobe.

As the light, fast-loading mobile format is embraced by leading social platforms, e-commerce sites and content publishers, some digital managers are still trying to evaluate the importance and urgency of AMP with respect to their specific strategies.

The AMP-curious include smaller e-commerce sites, professional sites, blogs, academic publishers, niche content sites and even news publishers in small markets. In general, they like what they hear about AMP’s benefits and are eager to improve search performance — but are also juggling a long list of competing priorities and must be careful about allocation of resources and brain space. Their question usually isn’t whether to implement AMP, but whether it’s important enough to prioritize now.

Any publisher can benefit and learn from AMP at some level; here’s a framework for assessing how meaningful those benefits might be for your site, today.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn.


 

W3Schools

Leave a Reply

Your email address will not be published. Required fields are marked *