AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.
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AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts.
Here are some of the key changes:
- See up to 500 script logs per page and filter by date.
- See a more precise time when a script will run.
- See who added a script to the account.
- Filter scripts based on name or who created it.
- Duplicate existing scripts.
[Read the full article on Search Engine Land.]
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About The Author
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr
, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX
, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers.