AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace

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There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get Smart Content and Leadspace.

Demandbase makes its living by recognizing when potential B2B buyers come to your website and serving them personalized content, or retargeting them with ads when they visit other sites. They identify the visitors via IP addresses, domains and other techniques, plus use site behavior to help indicate what they’re interested in.

This week, they’re increasing their membership in the AI club with a new web personalization solution called Site Optimization. The company describes this as “the industry’s first AI-based personalization solution” for B2B marketing, although some other B2B marketers — like YesPath — have also claimed they use AI for site content personalization.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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