Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons

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Amazon has added 50 brands to its Dash program, bringing the total number of brands with Dash Buttons to more than 250. The e-commerce company also added “virtual” Dash buttons, making it possible for Prime members to easily order via the Dash program from the Amazon website or app.

Seventh Generation, Bausch & Lomb, Clorox, Colgate, FitJoy, Neutrogena and Rogaine and are among the new brands now available via Dash Buttons.

The company reports that a “wide variety” of the brands involved in the program are seeing more than half of their products ordered via Amazon coming through Dash Buttons.

“For example, for the 28-count Tide Boost Free Duo Pacs and 10-ounce Folgers Breakfast Blend Ground Coffee, more than half of Amazon orders are placed via a Dash Button device,” claimed an Amazon spokesperson in an email announcing the 50 new Dash Buttons.

First launched in January, 2016, Dash buttons are WiFi connected devices that let users order products simply by pushing the Dash button. The “virtual” Dash buttons act in the same way as the WiFi devices – but, instead of having an actual device, users can pull up their list of Dash brands on or the Amazon App.

Amazon released the following animated video to show how the new virtual Dash buttons work:

Dash Buttons are still reserved for Prime members only and cost $4.99 each – a fee that is reimbursed after the first order via the button (essentially, making the devices free of charge).

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


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