An introduction to streaming analytics for marketing and customer engagement

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Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics.

Streaming data analytics is a big data strategy that shifts the focus from systems of record (e.g., “what were last quarter’s sales of Product X?”) to real-time insight and action (e.g., “what is an individual customer likely to buy, and what form of engagement will best influence their behavior?”). Streaming analytics has emerged as a simpler, lower-risk approach, with immediate and easily measured business results. It is also the foundation of real-time customer engagement, an increasingly strategic focus for many businesses.

Let’s dive in to explore this important topic.

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Paul Stanton is an entrepreneur, a co-founder of WinDocks, a product strategist and frequent author and speaker. Paul advises on product and technology strategies and is a frequent columnist in a wide range of technical journals.


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