If you think self-driving marketing platforms are like self-driving cars, analyst David Raab disagrees. (He will be participating in a presentation on “Self-Driving Campaigns” at our MarTech Conference in October.)
Self-driving cars, safely maneuvering through every conceivable traffic condition the world can deliver, are further along and essentially exist, he told me recently.
But the day when you can say: “Computer, give me a campaign.” Ummm, nope. Not anywhere near there yet, Raab said.
The key reason is that they’re not doing the same thing.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.