At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs

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If radio married a blog and had offspring, they would be podcasts.

And these youngsters — personally expressive posts in audio — are growing up quickly, if the Interactive Advertising Bureau’s (IAB) third Podcast Upfront last week at the Time, Inc. building in Manhattan was any indication.

As do other Upfronts in TV and digital video, this one pumped upcoming new programs from a variety of podcast producers, distributors and networks. Included were podcast divisions from major entertainment and news brands like ESPN, Time, and NPR, as well as growing lineups from up-and-coming podcast shops, like Midroll Media, Gimlet Media, Public Media Marketing, PodcastOne, Wondery and HowStuffWorks.

From the breadth of programming and the sheer volume of cleverness and talent, we’re clearly entering into some kind of golden age of the spoken word, what Kai Falkenberg from the New York City Mayor’s Office called “the age of the voice.”

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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