Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic.
This is the first entry into traffic fraud monitoring for Barometric, a separately managed division of mobile ad network AdTheorent. The new tool, called Clean Score, was launched as a separate tool after invalid traffic filters were built into the platform to assist in the tracking of ad clicks and impressions.
Clean Score lets publishers identify invalid traffic, with the aim of generating more valid ad impressions. A study last year by cybersecurity firm White Ops and the Association of National Advertisers found that advertisers are losing more than $7 billion each year to traffic generated by malicious bots.
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