Behind the scenes of the Martech 5000 Landscape [Podcast]

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It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has grown over the years — the evidence is undeniable. There are now about 5,000 company logos organized into categories like Social Media Marketing & Monitoring, Mobile Marketing, Dashboards & Data Visualization and more.

But what’s it all mean? What are marketers supposed to take away from it, aside from knowing that the space is growing?

As our recent Martech conference concluded in San Francisco, we asked Brinker and Anand Thaker — his partner this year in creating the landscape infographic — to answer those questions and take us behind the scenes to the thought process they used when trying to fit an entire industry into a one-page visual.

“The landscape,” as Brinker says, “really only has one purpose, and that is to start the conversation for realizing how wide the scope of innovation is in the martech space.”

Consider the conversation started! This week’s show runs 21 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Infographic: The 2017 ‘Martech 5000’ Marketing Technology Landscape

Twitter: @chiefmartec (Scott Brinker)

Twitter: @anandthaker (Anand Thaker)

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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