In fact, business process management is the meaning behind the first three letters in Bpm’online’s name, indicating the importance of such an engine to this process-oriented customer relationship management (CRM) platform for B2B and B2C marketing, sales and customer service.
Founded in Kiev, Ukraine, in 2002, the company expanded to the US and elsewhere and is now headquartered in Boston, although R&D remains in its former hometown.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.