Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.
Please visit Marketing Land for the full article.
In February, Brainshark announced an integration with Highspot that married the former’s sales training/coaching with the latter’s management of sales content.
This week, the Waltham, Massachusetts-based Brainshark announced a new partnership with Seismic, a San Diego-based provider of sales content management and personalization.
Customers of both companies will be able to access, on either platform, content from Seismic and the sales training/coaching curricula from Brainshark.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.