Remember when traditional marketing was overwhelmingly successful? Neither do I.
In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side of those who follow convention. Digital Darwinism is only accelerating, and those marketers who defy convention will shape the next generation.
The good news is that natural selection favors anyone willing to learn and experiment. There’s also a shortcut: artificial intelligence (AI).
Technology, and all it disrupts, continues to evolve. Society, markets and customer behaviors — preferences and values, too — are evolving. Now, consumers expect personalization — real, know-who-I-am personalization.
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