Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build awareness and market their products.
In fact, I love this stuff! I follow companies on Twitter, read their About pages and watch their videos, and even study their packaging. (Strategic use of packaging is a great way to connect with your customers pre- and post-purchase — but that’s another article.)
In last month’s column, I covered PPC and SEO strategies for capturing “Made in the USA” searches. In part two of this three-part series, I cover how to build awareness — and sales — of your company’s US-made products through PR, link building, content marketing and social media engagement.
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