Contributor, beware of PageRank-hoarding publishers

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So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.

Please visit Marketing Land for the full article.

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So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the topic, develop a clever hook, write the copy and source compelling imagery — not to mention the research and the outreach required to score the perfect publisher. And now you eagerly await the payoff: that hard-earned “link love” to drive up your Google rankings.

Well, unfortunately, depending on where it was published, you may be waiting a long time.

Let me let you in on a dirty little secret: publishing your content on many popular sites gives you zero SEO benefit.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O’Reilly books The Art of SEO, Google Power Search, and Social eCommerce; founder of the SEO agency Netconcepts (acquired in 2010); inventor of the SEO proxy technology GravityStream; and the host of two podcast shows The Optimized Geek and Marketing Speak.


 

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