Dear Google: 4 suggestions for fixing your massive problem with fake reviews

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Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.

Please visit Marketing Land for the full article.

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Hey Google,

If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the problem is getting a lot worse, resulting in a huge headache for small business owners.

Rather than outlining all the issues and turning this post into a huge rant, I wanted to offer some suggestions that I think would help solve some of the major issues we are seeing in the Local SEO world.

1. Please offer business owners a better path to reporting fake reviews

Currently, there are several ways to contact Google My Business (GMB) support: phone support, email support, Twitter and Facebook. But there’s no way to get anyone at GMB to look at reports from people on businesses that aren’t theirs.

That means if Joe the Plumber’s competitor in his town is a massive spammer and is ranking everywhere on Google, Joe can’t contact GMB about it at all. They won’t allow him to report the competitor, even if he is breaking every single guideline Google has out there.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Joy Hawkins is a Local SEO expert who is a part of Google’s Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She also a contributor to the Moz Local Search Ranking Factors survey. Joy currently works as a product consultant at Imprezzio Marketing in Toronto. She also loves to blog on her own time about things pertaining to Local SEO.


 

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