Do you know what a mobile crawl of your site looks like?

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If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website.

Based on this data, I’ll also talk about the implications of the switch and some of the challenges that Google faces with this process.

Key points about a mobile-first index

If you’ve already read about Google’s impending switch to a mobile-first index, you can jump down to the site analysis below. If not, here are some of the key statements from the Google announcement:

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

This situation occurs when publishers are trying to make their mobile site more streamlined, so they don’t include all the content from their desktop version. It’s bad for Google, though, because they currently rank sites based on a desktop crawl — and they may be sending someone to a mobile page that doesn’t have the content the user is looking for.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Eric Enge is the CEO of Stone Temple Consulting, an SEO consultancy outside of Boston. Eric also writes for The Digital Marketing Excellence blog and can be followed on Twitter at @stonetemple.


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