Dun & Bradstreet buys Avention so its data can become real-time triggers

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Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and marketing data provider Avention for $150 million.

Based in Concord, Massachusetts, Avention is best known for its OneSource line of data products that offer info on businesses, contacts, and markets for sales people and marketers.

Of course, Dun & Bradstreet is also known for its massive supply of business data, providing what CMO Rishi Dave told me is the “world’s largest commercial database.”

So why would Dun & Bradstreet want to buy Avention?

Because, Dave said, his company wanted to figure out how to best “surface [its] data in realtime so it’s usable.”

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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