For Valtech COO, business transformation means agility and access to data

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Most companies — even ones that have thoroughly gone digital — are “organized like the Roman Army.”

So says Olivier Padiou, COO of global digital agency Valtech. Padiou pointed to his own Paris-based company as a model of how an ancient military structure — top general, rows of soldiers in a descending hierarchy — can become something more appropriate to today’s environment, something like highly mobile Special Forces.

Founded in 1993, Valtech began as a tech development/IT services company. In 2009, Padiou and two partners bought the company and began transforming it into a flexible global agency for digital marketing and advertising. It’s now in 16 countries, employing about 2,500.

Padiou specializes in helping his clients with transformation. But he doesn’t call it digital transformation, especially since virtually every company is now digital in at least some respects.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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