In a move to help YouTube creators connect with brands and create more branded content opportunities, Google announced yesterday it was acquiring Famebit.
Billing itself as the leading self-service marketplace in the branded video space, Famebit serves both sides of the influencer marketing relationship between creators and brands. According to Famebit’s announcement on the acquisition, more than 25,000 branded videos have been created via the platform.
Today, we’re excited to announce that Google has acquired FameBit — a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion.
Famebit reports it will continue to remain a standalone operation for now. Google’s announcement also confirmed the acquisition will not alter how creators work with brands.
“Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that,” writes VP of Product Management Ariel Bardin. “Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution.”
YouTube says its top 100 advertisers have increased their video ad spend by 50 percent during the past year.