Google bars AdSense publishers from using pop-under ads

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Google is shoring up its AdSense policies regarding pop-under and pop-up ads.

On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.”

The basics of the updated policies:

  1. Google ads may not be loaded as pop-ups or pop-unders.
  2. Sites using pop-unders may not carry Google ads on any pages

The gist of the change is that publishers using pop-unders will not be able to monetize their sites with AdSense.

Additionally, AdSense publishers can’t use more than three pop-ups on their sites.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.


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