Ask Google Home what your day is like today, and it will remind you that Disney’s Beauty and the Beast is opening today. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.”
The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home (listen for the cute “yeah!” at the end):
— brysonmeunier (@brysonmeunier) March 16, 2017
Here it is on my own Google Home:
— Danny Sullivan (@dannysullivan) March 16, 2017
Google sent Search Engine Land this statement:
This isn’t an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales.
Moreover, this isn’t something that any partner could simply make happen without Google’s deep cooperation, to my understanding.
So, it might not be an ad in term of a direct exchange of cash, but it seems very much a special promotion that’s seemingly a first for Google Home — and likely the first of many to come.
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