Google appears to be testing a new look for its search results pages that would change the color of links from the traditional blue to black.
First reports of the black SERP tests started to appear at the end of April, and Google already ran a similar test almost exactly one year ago. This time around, however, webmasters have noticed several different variations of the test, and we decided to try to find as many of them as we could.
We’ve found 11 variations thus far, and we are pretty confident there are more.
1. Large black URLs
These results feature the listing URL above the page title.
2. Small black URLs
This display is similar to the one above, but the URL text is noticeably smaller.
3. Thin blue bars
This display features a blue bar to the left of the search listing’s page title.
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