Google warns authors, publications against misusing links in syndicated articles & posts

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If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.

Please visit Marketing Land for the full article.

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Google’s out this week with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links.

Google’s post reminds those who produce content published in multiple places that, without care, they could be violating Google’s rules against link schemes.

Google says that it is not against article distribution in general. But if such distribution is done primarily to gain links, then there’s a problem.

[Read the full article on Search Engine Land.]


About The Author

Danny Sullivan is a Founding Editor of Marketing Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Marketing Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.


 

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