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Google’s “buy button” is moving forward; now taking beta requests

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Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday.

Google hasn’t made a formal announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center.

Google unveiled the Purchases on Google pilot nearly two years ago, in July 2015. The Shopping ads, tagged with “Buy on Google,” display on Android devices. Users can make purchases directly from Google-hosted landing pages.

To learn more about the program and the beta, read the full article on Search Engine Land.


About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.


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