How a work detox led Jones Soda CEO to a path of business enlightenment

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Jennifer Cue’s path the CEO role at Jones Soda reads like a best-selling memoir. She began with the craft soda brand in 1990 as a board member, and then transitioned to vice president of business development, CFO, and eventually COO during her first 11 years — and then she left.

“The company was profitable. It was growing in revenues, and we achieved a NASDAQ listing,” says Cue. But in the middle of all of its success, the executive says she had become a workaholic along the way.

“My personality was so used to do, do, do — as a lot of people’s are, we’re conditioned that doing, doing, doing is better.”

At the time, Cue says she was also at odds with the new strategic direction of the company. She felt she needed to get away and began considering a work detox.

“I said okay, it’s time for me to take a break — and I moved to Paris.”

[Read the full article on MarTech Today.]

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


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