How SAP’s purchase of Gigya could change the identity management landscape

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Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.

Please visit Marketing Land for the full article.

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The announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could accelerate the transformation of the Customer Identity and Access Management (CIAM) market.

Gigya’s tech allows sites and apps to accept social sign-ons, where your Facebook, Twitter or other social logins can be readily used to log on to other sites. Here’s a sample screen for a demo “Gigya Fashion” site, but similar logins are seen on countless sites across the web:

Gigya’s platform allows you to give those sites access to your social network profile. With 1.3 billion customer identities under its management under varying kinds of consent, Gigya has also expanded its scope to include a broader offering of identity management tools.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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