IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues

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Digital ad revenues in the US jumped 23 percent year over year to $19.6 billion. That’s the seventh consecutive quarter to see double-digit growth, according to the IAB, which released its Q1 overview conducted by PricewaterhouseCoopers (PwC) Wednesday.

“The first quarter of 2017 represents the strongest beginning to any year yet in digital ad spend,” said David Silverman, a partner at PwC US. “It’s a testament to interactive’s ability to attract audiences and the marketing dollars that follow.”

The IAB digital revenues estimates are based on survey data from online media sellers.

In 2016, the IAB reported that mobile accounted for 51 percent of online ad revenues in the US, marking the first time mobile outpaced desktop. For the year, total US digital ad revenues rose to $72.5 billion in 2016, up 22 percent from $59.6 billion.

The IAB doesn’t report on a company basis, but Google and Facebook dominate growth. Based on the IAB’s data and other soures, Kleiner Perkins’ Mary Meeker estimated the duopoly accounted for a combined 85 percent of growth share in the US last year.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.


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