The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing.
“It’s many things,” he said, “and you can’t just use AI as a catch-all.”
It’s like talking about “sports,” Murray added. (He will be speaking about “Next Tech for Marketing” at our MarTech Conference this October in Boston.) “’Sports’ include baseball, but also parachuting, so they’re not comparable to each other.”
This is the same kind of conversation people might have had about the Industrial Revolution, he said. “You have to look at each individual application.”
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.