iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

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Three agencies picked up multiple awards Wednesday night as Search Engine Land hosted its second annual Landy Awards in front of a full crowd of more than 300 search marketers at Edison Ballroom in New York City.

iProspect won the coveted SEO Agency Of The Year award and also took home a trophy in the Best B2B SEM Initiative – Enterprise category. It’s the second straight year that iProspect has won multiple Landys.

But they weren’t the only agency to walk away with multiple honors.

Razorfish picked up wins in both the Best Mobile SEM Initiative and Best Retail SEM Initiative categories. Those are Razorfish’s first Landy Awards. And Wolfgang Digital, a Dublin, Ireland-based digital agency, picked up its first Landys in the Best SEM Initiative – Small Business and Best Cross-Channel Integration of Search categories.

The highly coveted final award of the night, Best Overall Search Marketing Initiative, went to Edelman. Jennifer Johnstone of Piston Agency was named female Search Marketer Of The Year, and Eric Enge of Stone Temple Consulting won male Search Marketer Of The Year.

Without further ado, here’s the full list of 2016 Landy Award winners:

Best Local SEM Initiative

C-4 Analytics for a luxury car dealership

Best Local SEO Initiative

DAGMAR Marketing for Turner Pest Control

Best Mobile SEM Initiative

Razorfish for Lane Bryant

Best Retail SEM Initiative

Razorfish for Lane Bryant

Best Retail SEO Initiative

Go Fish Digital for a jewelry retailer

Best SEM Initiative – Small Business

Wolfgang Digital for McElhinneys

Best SEO Initiative – Small Business

Noble Studios for Tahoe South

Best Overall SEO Initiative – Enterprise

iCrossing for Microsoft

Best B2B SEM Initiative – Enterprise

iProspect for Microsoft Office 365

Best B2C SEM Initiative – Enterprise

Point It for Microsoft Store

Best Overall SEM Initiative – Enterprise

Acronym for Scotts Miracle-Gro

Best Cross-Channel Integration Of Search

Wolfgang Digital for Littlewoods Ireland

Search Marketer Of The Year

Jennifer Johnstone

Search Marketer Of The Year

Eric Enge

In-House Team Of The Year – SEO


In-House Team Of The Year – SEM

UPMC Health Plan

Agency Of The Year – SEM


Agency Of The Year – SEO


Best Overall Search Marketing Initiative

Edelman for Zagg

This year’s awards featured 19 categories, up from a dozen in 2015, and nearly 200 separate entries, which was almost double last year’s count. The entries were judged by an esteemed panel of search industry experts, including representatives from Google and Bing, as well as Search Engine Land’s editorial staff and contributors.

The event raised $5,000 for the SoulMates program at Dana-Farber Cancer Institute, a choice that was inspired by the experiences of our very own Monica Wright, who was diagnosed with breast cancer last November.

Sponsors for the evening’s festivities included Google, Catalyst, and Stone Temple Consulting.

Stay tuned to Search Engine Land in the coming weeks as we profile some of the 2016 Landy Award winners and their successful search marketing campaigns.

About The Author

Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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