Krakow, Poland-based Kontakt.io opened this week in Berlin what it describes as the first beacon-only physical showroom.
The company, which bills itself as “the world’s largest provider of beacon technology,” located The Proximity Studio on the third floor of a building in the trendy Kreuzberg-area of that famous city. There’s also an online version of the Studio, which, of course, cannot offer the physical experience.
“Today beacons are misunderstood,” Kontakt.io CEO Szymon Niemczura said in a statement accompanying the opening.
Most businesses, he added, think of beacons as “retail tools for sending coupons,” so Proximity Studio is designed to educate businesses about how they can be used for logistics, workspace management, healthcare, and other non-coupon uses. Berlin, he added, was chosen because of its tech startup environment, business community, and its growing need for Internet of Things solutions.