With its half-billion users worldwide, LinkedIn contains a treasure trove of personal and professional data about businesspeople.
A marketer can target people on LinkedIn by their type of business, geography and other factors. Or a brand can export a list of email addresses for its customers and, through LinkedIn’s Matched Audiences, target those customers on the professional site via addresses.
To help brands target their customers on LinkedIn, data service Acxiom — and its data onboarding subsidiary LiveRamp — have announced a product integration with LinkedIn.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.