LinkedIn updates Sales Navigator

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The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and CRMs.

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Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network.

There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases InMails and introduces Single Sign-On.

InMails are in-network messages, which are unlimited as long as the recipients respond. The Enterprise version increases the monthly allotment of InMails that do not get responses from 30 to 50.

A new TeamLink Extend in Enterprise lets anyone in a subscribing organization offer their LinkedIn network to that organization’s pool, which can help someone who’s looking for an introduction to a possible customer.

PointDrive, acquired last year by LinkedIn, is now integrated into the Team and Enterprise Editions at no extra charge. Instead of adding a series of email attachments like slide shows or PDFs when reaching out to a lead, a salesperson simply sends a link to a customized web page that she has generated in PointDrive.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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