Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out of five people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more, according to Google.
Google research also shows that businesses with detailed, complete, up-to-date online business listings are twice as likely to be considered reputable by consumers. (If you’ve ever looked up a local business online and driven all the way across town to their location only to find that they’ve moved, you know how frustrating that can be. When that happens, do you blame Google? Nope. You blame the business. And you’ve just lost trust in the business.)
[Read the full article on Search Engine Land.]
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author