Maritz’s first Chief Behavioral Officer is building on ‘nudges’

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Researchers have discovered that consumers make different choices when they choose via different means.

For instance, people ordering food through a tablet or by writing it down tend to make healthier choices. When they order verbally, they more often choose higher-calorie dishes.

When selecting accessories for a car by swiping choices on a tablet, customers generally pick more items that can be considered luxurious than they do when clicking choices with a mouse on a computer.

Whatever the reasons behind these behaviors, knowing how people respond in different situations can impact how sales and other choices are designed. And it’s the reason why sales and marketing services firm Maritz recently appointed its first Chief Behavioral Officer, Charlotte Blank.

Charlotte Blank

Charlotte Blank

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


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