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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- TapClicks buys Raven Tools
Apr 26, 2017 by Barry LevineThe combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.
- The connected audience: Content and creative needs for each stage of the customer journey
Apr 26, 2017 by Thomas SternIn the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.
- Content and links: It really does take a village
Apr 26, 2017 by Julie JoyceColumnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.
- Facebook Spaces & the risky virtualization of retail
Apr 26, 2017 by Blaise LuceyAs Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect e-commerce and the retail experience.
- Evaluating PPC talent, part 1: Where to begin
Apr 26, 2017 by Brett MiddletonHow can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.
- IAB: Mobile is now more than half of all digital ad revenues
Apr 26, 2017 by Ginny MarvinMobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.
- Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Apr 26, 2017 by Danny SullivanGoogle hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
- Local search update: ‘Best’ filter invading the local pack
Apr 26, 2017 by Conrad SaamWe all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’
- Fohr Card launches a service to identify bots that follow Instagram influencers
Apr 26, 2017 by Barry LevineOn average, the influencer platform found that 7.8 percent of those followers are fake — and it is lowering brands’ fees accordingly.
- What marketers should know about Twitter’s Q1 2017 earnings
Apr 26, 2017 by Tim PetersonTwitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.
- 6 roles you need on your marketing team + 2 you probably haven’t considered
Apr 26, 2017 by Garrett MehrguthColumnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure.
- With 80M members, Amazon Prime will generate $104B in topline revenue
Apr 26, 2017 by Greg SterlingReport estimates that Prime members spend an average of $1,300 per year vs. $700 for non-members.
- Twitter’s total revenue shrinks for the first time as ad revenue decline steepens
Apr 26, 2017 by Tim PetersonRevenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
- Google expands AdSense hate speech policy, launches page-level ad removal capabilities
Apr 26, 2017 by Ginny MarvinAmong other changes, new policy specifically states that ‘dangerous or derogatory content’ cannot be monetized via AdSense.
- Take a deep dive on search and social. Attend a workshop at SMX Advanced.
Apr 25, 2017 by Marketing LandSMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12, at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right […]
- Compare 13 leading SEO software platform vendors
Apr 25, 2017 by Digital Marketing DepotWith hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are to looking to […]
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- 64% of marketers believe it’s their role to collect – but not analyze – data, report suggests, www.thedrum.com
- Analytics Implementation Methods Go Head-to-Head, www.upbuild.io
- How To Migrate To Google Tag Manager, PPC Hero
Blogs & Blogging
- Is WordPress Still the Best?, www.blogtyrant.com
- The 9 Conversion Habits of the World’s Most Successful Bloggers, problogger.com
Business Issues
- Can Facebook Fix Its Own Worst Bug?, New York Times
- Facebook under pressure after man livestreams killing of his daughter, www.theguardian.com
- UK government irate at Twitter’s surveillance API crackdown, TechCrunch
Content Marketing
- 23 Quotes to Inspire Your Content Marketing and the Difference You Can Make, Content Marketing Institute
- Quill partners with Lionbridge to offer global marketers fully-integrated content origination and translation, martechseries.com
- What are the beginner mistakes when content marketing?, www.cornwallseo.com
Conversion Optimization
- 96% of Marketers Agree Personalization Improves Customer Relationships, KoMarketing
- How to Leverage eCommerce Conversion Optimization Through Different Channels to Maximize Growth, vwo.com
Copywriting, Design & Usability
- Let The Content Delivery Network Optimize Your Images, Smashing Magazine
Display & Contextual Advertising
E-Commerce
- Amazon adds first apparel button to Dash as program expands yet again, Retail Dive
- Why many shoppers go to stores before buying online, Retail Dive
Email Marketing
- 10 Frequently Asked Questions About Contextual Email Marketing, Movable Ink
- Top Retailers Use Data to Improve Email Timing and Content, Study Finds, Market Wired
Internet Marketing Industry
MarTech
- Brandwatch and Twitter Expand Strategic Partnership, www.brandwatch.com
- Cisco shares their marketing stack with 39 marketing technologies, Chief Marketing Technologist Blog
- Cumulus 10.2 Introduces Cloud-Based Media Delivery System, www.canto.com
- It’s Getting Harder to Make Marketing Tech Decisions, eMarketer
- We’re Investing $5M to Bring Even More Apps to the Hootsuite Dashboard, blog.hootsuite.com
Mobile/Local Marketing
Other Items
Reputation Management
Social Media
- 5 Tools to Measure Instagram Hashtag Performance, Social Media Examiner
- Instagram hits 700 million users, accelerating from 600M in December, TechCrunch
- Surviving the Social Web: 7 Things You Need to Know, Copyblogger
- Twitter Wants To Stream Live Video Programming 24/7, Buzzfeed
- Twitter Will Pull The Plug On TellApart, Ad Exchanger
Video
- Why Video Publishers Need to Keep Up With AI, Machine Learning, and Big Data, tubularinsights.com
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