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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook removes agencies from Marketing Partners program with badge elimination
Nov 21, 2016 by Tim PetersonFacebook is eliminating its Marketing Partners program’s media buying specialty, which will remove all agencies from the program.
- Why media buying and advertising is ripe for artificial intelligence
Nov 21, 2016 by Carl Erik KjærsgaardColumnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative.
- Why Google might not be able to stop “fake news”
Nov 21, 2016 by Danny SullivanGoogle says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
- Social is the future of customer service
Nov 21, 2016 by Digital Marketing DepotYou’re responding to your customers on social. You have agents who are tasked with answering tweets and comments and routing questions to the appropriate channels. You know that digital and social are the future of customer service. The question is, how do you get there? In this guide from Lithium, you’ll learn: the value of […]
- Why SMBs should spend more of their budget on online marketing in 2017
Nov 21, 2016 by Will ScottWith deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
- Instagram’s latest updates feature Live video and disappearing media
Nov 21, 2016 by Tamar WeinbergInstagram is launching ephemeral video and live feeds to all its users.
- Location-based marketing: Where is it today, and where is it headed?
Nov 21, 2016 by Aaron StroutColumnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward.
- AdQuick launches first platform for online-only booking of billboard ads
Nov 21, 2016 by Barry LevineThe new platform also offers the first analytics for out-of-home ads and can directly transmit ad content to digital billboards.
- iQ Media’s new platform can automatically find logos in all TV transmissions
Nov 21, 2016 by Barry LevinePhiladelphia-based company says it now offers the first machine-only ability to find brands’ or competitors’ logos across the sea of TV.
- The shifting social landscape of Black Friday
Nov 21, 2016 by Chris KernsWhat should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead.
- Facebook may start flagging fake news posts, says Mark Zuckerberg
Nov 20, 2016 by Tim PetersonFacebook CEO outlines steps the social network is exploring to reduce the spread of fake news on its platform.
- Famous.co bridges the divide between apps and mobile web with ‘Instant Apps’
Nov 18, 2016 by Greg SterlingInstant Apps provides a solution to the problem of delivering better experiences on the mobile web without an app download.
Online Marketing News From Around The Web:
Blogs & Blogging
- Affluent Millennials in India Strongly Engaged with Brand Content, Stories, eMarketer
- Should You Move Your Blogging Site To HTTPS?, ProBlogger
Business Issues
Content Marketing
Conversion Optimization
- Simplicity is the Future of Customer Engagement, cmswire.com
Copywriting, Design & Usability
- 11 Animated Websites, for Design Inspiration, Practical Ecommerce
- Common Problems UX Leaders Encounter, UXmatters
- CSS Inheritance, The Cascade And Global Scope: Your New Old Worst Best Friends, Smashing Magazine
- Where Do Killer Ideas Come From? Value Loops and UX Design Strategy, UXmatters
- Why is design thinking suddenly so important?, Econsultancy
Display & Contextual Advertising
- Digital Ad Fraud: We Need an Intervention, Not a Committee, AdAge
- How to earn money blogging with AdSense, Inside AdSense
- Publishers love header bidding, but ad buyers have qualms, Digiday
- Shrugging off ‘Atlas,’ Facebook Continues Pivot from Ad Tech, Wall Street Journal
Domaining
- Did You Register a .Blog Domain Name?, DomainInvesting.com
- Oliver Stone’s Domain Name Expires, DomainInvesting.com
E-Commerce
- 5 mistakes from Black Fridays past — and how retailers can avoid them, Retail Dive
- Black Friday deals in the UK face criticism over pricing, internetretailer.com
- Good News for Etsy Sellers: Now You Can Accept Apple Pay on the Web, smallbiztrends.com
- How Frequently Do Millennials Transact via Mobile?, eMarketer
- How luxury retailers are navigating Black Friday, Digiday
- Retailers ready for this holiday season’s mobile traffic boom, internetretailer.com
- UPS and Sealed Air Partner to Provide Cheaper, More Efficient Shipping Solutions for Businesses, smallbiztrends.com
Email Marketing
- 5 Email Marketing Errors to Avoid This Holiday Season, Practical Ecommerce
- Email newsletters have a measurement problem, Digiday
- Mastering Your E-Receipt Marketing Strategy, Return Path
Internet Marketing Industry
Mobile/Local Marketing
- Conservative trolls are attacking publishers’ app store ratings, Digiday
- Half of B2B Sellers Have a Responsive Site, eMarketer
- Location Tracking Is Going Indoors; Procter & Gamble Goes Broader With Marketing, AdExchanger
Reputation Management
Social Media
- How Facebook Organic Reach Died… and What You Can Do About It, Social Media Explorer
- How to Create an Instagram Style for Your Business, Social Media Examiner
- Scale-hungry Facebook video publishers are in trouble if they don’t think long term, Digiday
- Social media customer service: Six important talking points, Econsultancy
- What Are The Best Times & Days to Post to Social Media? | Infographic, blog.crazyegg.com
- Where Is Your Professional/Personal Boundary on Social Media?, smallbiztrends.com
Video
- Daydream Nation, The Verge
- How Brands Can Make the Most Out of Christmas Video Marketing, tubularinsights.com
- Persicope Lets Broadcasters Send Share, Follow Invitations to Viewers, SocialTimes
