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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- As Amazon continues its rampant growth, will traditional retailers survive online?
Jun 29, 2017 by Amy Gesenhues
In Q1 2017, Amazon owned a 40.9% share of online sales dollars, while the No. 2 online retailer, Best Buy, didn’t even get 3%. - TAG launches tool to help keep ads off apps that pirate content
Jun 29, 2017 by Ginny Marvin
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain. - IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
Jun 29, 2017 by Ginny Marvin
The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory fraud. - Google shows off its VR advertising concept
Jun 29, 2017 by Ginny Marvin
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it. - How the iPhone spawned the evolution of mobile engagement
Jun 29, 2017 by Josh Todd
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers. - Considering a social media management platform? We compare 18 leading vendors
Jun 29, 2017 by Digital Marketing Depot
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and productivity. - 7 things marketers need to know about Google’s Smart display campaigns, direct from Google
Jun 29, 2017 by Matt Lawson
Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display campaigns. - Startup Acquired launches new platform for managing mobile app install campaigns
Jun 29, 2017 by Barry Levine
The company says this is the first to ‘allow advertisers to act where their data is.’ - Facebook will tell brands if the people clicking their ads actually made it to their sites
Jun 29, 2017 by Tim Peterson
Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors. - PaveAI unveils AI-powered platform to turn Google Analytics into actions
Jun 29, 2017 by Barry Levine
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. - Innovid now screens inventory for HTML5 video ads for the first time
Jun 29, 2017 by Barry Levine
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages. - Amazon’s Prime Day 2017 is a 30-hour event this year
Jun 29, 2017 by Amy Gesenhues
Prime Day is officially listed as happening on July 11, but the deals begin the night before. - How publishers, brands are using links in Instagram Stories to boost web traffic
Jun 29, 2017 by Tim Peterson
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
Online Marketing News From Around The Web:
Blogs & Blogging
- 5 Ways You Can Use Facebook Groups to Benefit Your Blog, Problogger
- 7 Laws Every Blogger Must Know to Avoid Lawsuits, The Blog Herald
- How to Build an Editorial Calendar in WordPress, WPExplorer
- How to Build Backlinks for Your Blog From Quality Sites, Social Media Examiner
- How to get your first 1,000 email subscribers, Practical Ecommerce
Business Issues
- Making progress on diversity and inclusion , The Official Google Blog
Content Marketing
- How to Craft a Compelling Brand Story That Wins Over Customers, MarketingProfs
- How to Deliver Binge-worthy Content, Content Marketing Institute
- Practical Tips to Move You Toward Your Content Marketing Goals, Copyblogger
- What Content Marketers Should Know About UX Design, Simply Measured
- What to Do When Content Marketing Isn’t Working: To Succeed, Embrace Failure, MarketingProfs
Conversion Optimization
- How to Increase Conversions, Sign Ups and Subscriptions with Web Push Notifications, Crazy Egg
- How to Use Your Website to Convert Consulting Leads into Clients, Duct Tape Marketing
- Persuasive Onboarding Emails: Lessons Stolen From Attorneys, Kiss Metrics
Copywriting, Design & Usability
- 5 Tips for Creating Good Headlines, 97th Floor
- Choosing an Infographic Style: Chain Reactions, CopyPressed
- Digital facelift or digital facepalm?, Mobile Marketer
- Free Stock Photos: The Complete Guide on How to Find and Use Stunning Stock Images, The Buffer Blog
- How To Make Use Of Weekly Design Meetings, Smashing Magazine
- Website Redesign: Finding Your Ideal Schedule, Usability Geek
- Why, How, And When To Use Walkthroughs To Enhance UX, Usability Geek
Domaining
- How real estate agents use domain names in 2017, Domain Name Wire
- What does Brexit mean for .EU domain holders in the UK?, Domain Name Wire
E-Commerce
- Amazon Starts Charm Offensive as Merchants Defect to Wal-Mart, Bloomberg
- 10 Product Page Split Tests To Increase Your Ecommerce Conversions, Jeff Bullas
- 3 Threats to Retail Success During Holiday Peak Season, Multichannel Merchant
- End the Amazon Summer Selling Slump With a Profit-Pulling Back-to-School Strategy, Marketing Words Blog
- In the Amazon era, debating the store of the future, Digiday
- Retailers chafe at Amazon’s tight hold on data, Digiday
- Why Use Amazon’s Brand Registry?, Practical Ecommerce
Email Marketing
- 10 rules for getting email unsubscribes right, Econsultancy
- How Vans Warped Tour uses email to connect with fans, My Emma
- Report: Email Marketing Usage Remains Dominant, but Impersonal, KoMarketing
- Testing Your Way to Better Facebook Ads in MailChimp, MailChimp Blog
General Internet Marketing
- 5 Things You Should Know About Quora Ads, Clix Marketing PPC Blog
- People-Based Advertising Guide: Unlock Audience Targeting, MarTech Advisor
- Today’s CMO: Job Hoppers or Growth Drivers?, CMS Wire
- You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy, Top Rank Marketing Blog
Internet Marketing Industry
- AppLift’s Newest Fraud Report Reveals Global Mobile Programmatic Fraud Distribution Patterns, Market Wired
- Brandwatch Image Insights: The Image Analytics Platform To Track Every Logo, PR Newswire
- Digital Asset Management Platform Libris by PhotoShelter Announces Advanced File Support and Connection to Adobe to Streamline Every Step of the Creative Workflow, PR Web
MarTech
- 5 Principles To Make Sure Businesses Design Responsible AI, Fast Company
- The marketing (to) automation problem: How will IoT products sell their services to other devices?, Econsultancy
Mobile/Local Marketing
- App economy expected to reach $6.3 trillion by 2021, Mobile Marketer
- Apple Glasses will be bigger than the iPhone: Gene Munster, CNBC
- How National Companies Can Infiltrate Local Markets, Duct Tape Marketing
- Meet the leaders in mobile marketing, TUNE
- Retail is Strong on Mobile Devices in Q1 – Multichannel Merchant, Multichannel Merchant
- Twitter’s MoPub Mobile Ad Exchange Is Now Offering Inventory Packages, Adweek
Social Media
- Are Influencers “Ghosting” Snapchat?, Multichannel Merchant
- Exclusive Data on Instagram Carousels: How Well Do They Work?, Socialbakers
- Facebook Ad Hacks: 6 Tips to Improve Your Facebook Ad Creative, Search Engine Journal
- Facebook’s New Lifetime Value Audiences & Value Lookalike Audiences, Ignite Visibility
- Facebook’s Predicted Ad Growth Slowdown Could Be Getting Real: 3 Digital Shops Report Q2 Deceleration, Adweek
- How Chobani, Special K & Quaker Reach Millions For Breakfast, MediaKix
- How Powerful Is Instagram Influencer Marketing?, Convince and Convert
- Inside the Facebook team that’s charged with keeping publishers happy, Digiday
- Instagram Unleashes a Smart Algorithm to Blast Away Nasty Comments, WIRED
- Is Facebook Marketplace Thriving?, Adweek
- Listening to Your Target Audience through Social Media, Compukol
- New LinkedIn Features: Reconnect with a Colleague, See Who’s Searching for You, and Fine-tune Your Profile, Official LinkedIn Blog
- Optimizing CPAs by Breaking out Small Geos in Twitter Advertising, 3Q Digital
- Posting Offensive Comments or Spam on Instagram? These New Filters Will Catch You, Adweek
- Quick Guide to Facebook Value-Based Lookalike Audiences, The AdStage Blog
- Responsibility for Social Goes Beyond Content Teams, Convince and Convert
- The Most Effective Phrases in Facebook Article Headlines, MarketingProfs
- Three charts that show how big video is on Instagram, NewsWhip
- Tweet This! How to Tweet Quotes: Tools and WordPress Plugins for Tweetable Quotes, Internet Marketing Ninjas
- Twitter can predict a riot faster than police, The Verge
- Why Zuckerberg Needs Local News Providers to “Bring the World Closer Together”, Street Fight
- Wieden + Kennedy’s First Ads for Instagram Were Made Almost Entirely Within the Stories App, Adweek
Video
- How Interactive Video Impacts the Customer Journey, AdAge
- The Incredible Story Of Facebook Video Star, Laura Clery, MediaKix
- Twitch’s App Will Soon Get Mobile Streaming, Pulse Feed, More, Adweek
- Want to Make Better Video Ads for Mobile? Here’s How, Facebook for Business
- YouTube spotlight on “Country Foods”, Official YouTube Blog
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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