Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Questions are the center of great websites

    Jun 20, 2017 by Brian Massey

    When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.
  • Instagram Stories daily audience hits 250M, adds live Story replays

    Jun 20, 2017 by Tim Peterson

    To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.
  • SEO: The missing piece in brand protection

    Jun 19, 2017 by Bobby Lyons

    Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.
  • PPC strategy: Planning beyond the click

    Jun 19, 2017 by Amanda Evans

    Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
  • How to set up a successful revenue-generating demand gen system

    Jun 19, 2017 by Sweta Patel

    Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation.

Online Marketing News From Around The Web:


Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising



Email Marketing

General Internet Marketing

Internet Marketing Industry


Mobile/Local Marketing

Social Media


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


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